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Gamification is becoming an increasingly popular tool for
companies that want to see happier and more productive employees
One of the bottleneck issues for HR and operational
leadership comes down to employee engagement, and more
specifically, how to keep employees from leaving. Low
employee engagement translates into lower productivity,
which consequently results in high turnover.
Other aspects that affect employee engagement are a general
lack of knowledge of the entire corporate infrastructure,
such as new products or services, or on a more micro level,
how to align daily tasks with the goals of the company.
"The issue isn't necessarily about getting more tasks through
to employees or better micro-management of employee time --
also workforce design can always help. The issue is that in
order to authentically engage employees they need to truly
believe that engagement is there for them, that's there
something in it for the employee," said Gal Rimon, founder
and CEO of enterprise gamification developer, Gameffective.
Gamification is gaining momentum among companies.
According to Gartner, 40 percent of
the top 1,000 companies will use gamification in 2017.
"With this kind of momentum, I cannot help but wonder whether
my future business cards, in addition to name, title, and
contact information, will show a few merit badges and my
high score on the corporate leaderboard," said Holger
New Ways of Working Ambassador and SVP of Business Solutions.
Research from Gallup shows that highly a engaged workforce
outperformed their peers by 147% in earnings per share and
enjoyed 25-65% less turnover and 37% less absenteeism.
Greg Salvato, CEO of
Touchpoint One, quoting a recent article
by Josh Bersin, new studies at
Deloitte show that
"while 90 percent of executives understand the importance
of employee engagement, fewer than 50 percent understand
how to effectively address this issue."
"One approach that is demonstrating measurable effectiveness
in driving employee engagement to greater levels while
simultaneously helping organizations meet the unique demands
of a modern workforce is gamification. For those still
unsure about how to confront the serious implications of a
disengaged workforce -- which Gallup suggests costs the U.S.
between $450 billion to $550 billion per year -- deliberation
over the potential of gamification is long past," said Salvato.
Gamification, while a sexy topic for years now, is seeing
new trends emerge. Gal Rimon divides these trends into three
Goal setting -- inspired by new management practices such as
OKRs, gamification is now beginning to be used to add goal
setting for employees, based on each employee's past
achievements and proposed trajectory. Gone are the days of
a winner take all competition between employees -- with 10%
feeling great about themselves and 90% under-performing.
E-learning integration -- communication of corporate
information to employees, training on the job and that is
customized to actual performance is becoming crucial. It
doesn't make sense to launch a product or an initiative if
employees don't offer it. This is where gamification ties in
-- besides the performance gamification that presents KPIs
to each employee, employees are offered learning sequences
that tie into these goals.
Real time feedback -- showing employees how they are doing
in real time is the fairest feedback there is, since it lets
them correct their course and shows them where to do that.
That's why gamification is very much like a Fitbit for work
-- and fitness trackers are proven to drive better health
One of the crucial aspects to keep in mind is to manage
expectations. Games aren't some godsend solution to transform
a poisonous workplace into a flourishing one.
"The challenge is making sure games aren't treated as a
blanket solution, instead helping people understand the
unique benefits and applications of particular mechanics."
said Ben Courtney, Lead Game Designer at
The unique benefits of gamification can be many. Companies
might want to kick-off the journey of a new employee by
gamifying even the most mundane of tasks.
"During onboarding, why not use an app to teach employees
where the nearest restroom and exits are? Conducting a
leadership training session? Why not use an innovation game
to brainstorm possibilities and to experiment in a controlled
environment?," asked Marta Moakley, a legal editor with
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